Thatta Kedona Overview

Saturday, December 12, 2009
Ore : 12:42 PM

Ten years ago Thatta Kedona project started aiming to fight poverty and to support poor women living in the countryside in the district Okara. The products of Thatta Kedona project have earned a great reputation both inside and outside Pakistan, thanks to the voluntary efforts of designer and scientist Dr. Senta Siller. The main products are handcrafted dolls dressed in the garments of the different provinces of Pakistan and of minority groups such as the Kalashi and the Makrani.

In the past ten years there has been much talk in both national and international organizations, and in smaller circles, about supporting women living in the countryside. The key words in these discussions were 'women empowerment' 'tender training.' A lot has been written about this.

Women in the cities were encouraged but what happened in the countryside, where most of the population lives? In the village of Thatta Ghulamka Dhiroka situated near Okara in the backwaters of Punjab, the local NGO has been successful in working practically on the small things in life and improving the situation of village women rather than leading discussions about urban culture and international theories. The pointing questions were: What can be done when a husband dies and the widow has to support their children on her own? What can be done when a wife is banished and needs to support herself and her children? What can be done, when heavy illness causes enormous difficulties in a family's well being? What can be done, when general conditions in the countryside deteriorate and lead people to migrate? What can be done to improve life in the countryside, to support the traditional culture, which is the wealth of a country and to change the socio-economic situation for the long-term?

For ten years now, practical improvements to life in the countryside have been implemented step by step by the village project, without prior spectacular theoretical announcements. Today, the arts and crafts project is one of twelve projects, in which the villagers are working together with Dr Siller and other voluntary workers.

State bodies have often praised the project and promised support - empty words as yet! A general acknowledgement of this work would not just be a good advertisement for official bodies, but they could use the village project in other parts of the country as an example of achieving step-by-step improvements in other parts of the country.

The words 'long-term effects' are always keenly used; where are the examples of long-term improvements, the illustrious development projects resulting from bilateral agreements? At present, the term 'success' is used in relation to industries and measured according to the masses. The small steps and achievements of the village project are no less relevant. They are culture-friendly and still economic. Why are they neglected by official politics? Because they are not spectacular!

The simple listing of economic enterprises along the N5 only looks at the existing facilities on 500 meters on both sides of the road. It points out the enormous developments without evaluating them. Parts of the original population living along the N5 road have moved to Lahore and have to comply with urban culture. More and more machines are used for farming, more and more tractors are driving to the sugar cane plantations and with the increase in electronic media, singing in the villages and conversations amongst villagers are disappearing.

Ways of living and the use of local materials such as clay are changing through the introduction of technology. A metal container is now exchanged with one made of plastic, clay buildings that are adjustable to the climate are being swapped for brick buildings. Now is the time to show the possibilities of the rich traditional culture and make its worth seen through its people, otherwise it will be very difficult and expensive to repair and to reduce the mistakes made by the classic industrial countries.

In the meantime worldwide urban culture is expanding and working with industrial principles. Parents send their children to school to have them educated, since this has been the right thing to do up until now, and it can't be wrong in either the present or the future. A good education calms the conscience and pays off in the form of well-designed documents and certificates: University of Lahore, College for Management, Institute for Management Sciences, Academy for Fashion and Technology, College for Information and Technology, University for Management Sciences, Institute of Education Management, and so on. How can one imagine that a well-educated person won't be able to find work later on? In the meantime one can live well from the educational funds.

These worldwide accumulations of mistakes can be discussed further at another time. It is not possible to reduce them, but looking at general perceptions of the environment can create an uncomfortable process of realization. Even areas that seem beyond these issues, such as that of the arts, are part of the, perhaps unintended, process of industrialization and its system of education and values. Whatever is taught is done so in a scientific manner, so that the skills of the past that are normally passed from father to son, are examined and taught academically as part of a curriculum.

The result can't be more than a flat generalization, which is spiced according to region and season and presented as a new discipline, maybe, institute for the acquisition of questionability and existential orientations?

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Project Description - Arabic


Ore : 12:11 PM

{Arabic Text - Click image to enlarg}






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Dolls of the World

Thursday, December 10, 2009
Ore : 2:45 PM

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Frequently Asked Project Questions


Ore : 10:30 AM

From information we got from internet, we would also like to start an income generating measure: what must we do?

Motivation to do something, inspiration and vision and the readiness to find a new way and a new product are necessary to start.

How can we manufacture dolls in traditional clothes economically?

It is not the cheap manufacturing that should be the main consideration rather affectionate conversion of traditional dresses into dolls.


How do you judge the use of technology in the manufacture of handicraft?

The use of technology should always be seen in connection with the quantity; use of machine means larger and larger quantity, reduction in price and reduction in the individual quality of these products. Investments need finance. Even if you get the machines as donation, please don’t forget the cost for its operation and maintenance.

We are a group of about 60 women, who would like to earn money, how many dolls must we manufacture in order to generate regular income?

The idea of the project is based on completely different assumptions, namely the idea of culturally friendly manufacturing. It always has more to do with earning some additional income along with income from agriculture; therefore the intention here is not to do this as a full time day job (8 hours per day).

How much do we earn from one doll?

A doll is manufactured as a rule by a trained woman. She is independent in her work and not employed and it is up to her to distribute her work according to her possibilities. The sales price also includes cost of material and transport. The income of the doll maker is about 30% of the sales price.

How can we manufacture dolls in a rational, effective and optimal manner?

It is possible that there is a misunderstanding. Unique handicraft products and dolls should be manufactured with affection and individually. Each piece is different than the other.

How can we get cheap materials (polyester cloth, industrial thread)? Is this a good starting position for handicraft manufacture?

The traditional handicraft is based on local, traditional materials; therefore modern materials are not suitable! Appropriate products must be developed from suitable materials like washable animal figures, balls etc.

Your manufacturing process does not appear to be very economical, why don’t you let clothes, shoes and accessories to be manufactured cheaply in a factory?

Since each piece is individually manufactured, the trained women should also get a fair income from their effort.

We want to start a factory for production of dolls, can you help us?

In principle yes, if it is clear to you, that these products have nothing to do with the idea of the DOLLS OF THE WORLD project.

Are the members of such an NGO project organized in unions?

The project is directed towards people in the rural areas, who were organized in traditional ways, but are today members of their own NGO, it is rather members of the city culture, who are organized in unions.

How big is the foreign influence on the local NGOs?

The idea of the project relates to sensitizing and schooling of the village women as well as guidance towards independent entrepreneurship, which can only be successful, when the idea of the project is clearly understood by the members.

Can you please send us statistical and other information for research and study project?

Interested persons can of course carry out field studies and work out the necessary information; many students also carry out different studies, and counseling can be provided if needed.

How many villages / NGOs can be integrated into manufacture of dolls?

The decisive question is not how many villages can participate in the project, but the marketing and the available capabilities, which have their limitations in the villages.

Which project information’s are available to interested persons?

A study by Dr. Senta Siller is available with the heritage museum Lok Virsa in Islamabad, Pakistan; if you type the project name and the name of volunteers on web you can get a lot of information.

How much money can I earn as a volunteer in the self health project?

All volunteers earn the same: nothing. They pay for their journey and all other costs themselves.

How can I participate in the self-help projects?

Young, middle aged and old persons can participates in the projects, if they are ready to collect experiences in different cultures; there are also introductions by German speaking coaches, who discuss the different possibilities of engagement.

Who can finance my participation?

This depends on the individual capacity of the interested persons.

How can a new group manufacture traditional dolls in best of quality?

Step by step.

Who can take over the function of the leader?

All persons, who are well versed in design, ethnology and materials processing.

What are the responsibilities of the group leadership?

*Source research for local dresses (Museums, Bazaars, etc.)
*Introduction of the project
*Organizing the group of interested persons – registrations as NGO
*Look for suitable working space
*Arrange small tools and materials
*Development of product in the group
*Making the first sample of doll clothing
*Manufacturing or buying doll jeweler , shoes and hairs
*Training of the artisans with an eye for detail
*Quality control
*Costume
*Wage accounts
*Accounting and book keeping

Which target groups can be approached at first in the country of manufacture?

*Diplomats
*Tourists
*Representative of international firms
*Teachers, parents and students of international educational institutes
*Anybody who wants to buy presents and souvenirs

How can the products be marketed economically?

*At festivals and in bazaars
*In museums – Shops
*In churches
*In hotels
*At airports

Who can market the product responsibly and cost effectively?

*The management of the group
*Members of the group and their families
*Volunteers
*Retailers with profit percentage

What possibilities of advertising are available?

*Handouts
*Press
*Radio
*Television
*Film on DV

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Churail in the Village

Wednesday, December 9, 2009
Ore : 10:47 PM

Ramla Akhtar

The lives of the residents of this village changed 15 years when a German art teacher took up her student Amjad's invite and visited his village: Thatta Ghulam da Dheroka.

An enterprising spirit, she asked the villagers about their craft. The women showed her hand-made rag dolls. The art teacher, Dr Senta Siller, told the villagers she could teach them to make refined hand-made dolls.

Thus spun off a social enterprise in this 200-house strong village that has changed the way of life and living here. Women have a school. The village has a road. They experimented with alternative energy very early on, and now are undertaking community energy & food projects.

The women from this conservative village now go on study tours with the Germans. The villagers have learned about sanitation, childcare, and eco-friendly living. Cleanliness is rewarded here.

Above all, these changes were brought within the system, without breaking down the structure violently.

The whole village participates in the making of the dolls, which represent the four provinces of Pakistan. The original doll is called, "Churail."

This is my peek into their lives. More here!

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